Samuel leaves on good terms with the agency. "Alex and I are mates, I love the people and they've been really great to me all these years," he says. "But I've been at Crispin for 11 years, the whole time working my ass off. I haven't had a chance to think about anything else. Personally, I'm just looking for a change."
Agency honcho Alex Bogusky says he wasn't surprised by Samuel's announcement. "He was an intern at the agency, so it's not like he's gotten a chance necessarily to go out and experience other things he might have. It's kind of like someone who gets married right after they graduate from high school. At some point you're going to wonder, Hey, what else is out there? He's like a brother and it's obviously something he needs to do." Bogusky also acknowledges Samuel's contribution to the agency over the years: "I've always said that production was my second favorite department in the agency just because of the enthusiasm, and their passion to take things further than the creatives even might have imagined. Rupert was always the guy that would be more excited about your thing than you were, and that's the culture of the whole department."
Samuel will remain at Crispin until the beginning of May. "I'm helping them figure out structure before I leave," he says. "It's Alex's decision what happens, of course, but I'll do everything in my power to make sure things run smoothly." Bogusky says that no succession plans have been made yet. "The department is running really well, and we don't feel like we've got to replace Rupert tomorrow. And we like to work from inside. We've got to do something that feels right and organic. We're not going to go to Hollywood and find a producer and put him on top of everyone."
As for Samuel's next professional step, "I've been talking to a lot of people, but I'm not willing to make any decisions yet," he says."I'm going to take a couple months to get my head out of my ass and get my feet back on the ground." During that time, he plans to travel and spend time with his family. After that he says he will remain in the industry, but whatever he does, it will be out of L.A, where he plans to relocate. "I'm looking for fresh pasture," he says. "This is about life change and turning the page."
Watch a video of Rupert Samuel talking at our Agency Producers roundtable earlier this year.