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Everyone's a U.N. Delegate

Published on .



United Nations "Larry"
In a public awareness campaign to alert New Yorkers of the issues of the 2005 World Summit, held at United Nations headquarters in New York through September 16, agency McCann Erickson and director David Shane of Hungry Man show ordinary New Yorkers at the podium, emphasized by the tag, "Everyone's a Delegate." The spots effectively juxtapose comedy with the serious conditions affecting the global community without undermining poverty and disease with the lesser hassles of gridlock and parking in Manhattan. With the U.N. located just blocks from AdCritic and Creativity headquarters, staffers can relate to Larry (at left), who tries to give diplomats directions in the manner of a true New York cab rider. (MS)
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