"I was looking at the landscape in the business and feeling like it really needed to be somewhat turned on its head in terms of being able to offer a great workflow to clients and also something that would make sense creatively and financially," says Stevens, who takes on the role of managing director. "In a lot of instances, jobs are coming along where you have a certain amount of money to make it happen. It's a matter of able to have a shot at some jobs you wouldn't necessarily see if you weren't able to package the entire project. To me that was an essential part of the equation when thinking about how to structure things."
Not to say that the talent alone wouldn't be a draw. Together—and individually—the four partners bear impressive pedigrees, boasting a body of notable work that includes Toyota's "Girlfriend" (edited by Martinez); American Express "Members Project"(edited by Bica) and the NBA Finals campaign out of Goodby (cut by Hounsell). Outside of the partners, Arcade is now home to Patrick Griffin, another Lost Planet vet, former Cosmo Street editor Christjan Jordan and Smoke artist Chris Homel.
Arcade takes over the Los Angeles space formerly occupied by the now shuttered Jigsaw, and, despite the current climate, has been off to a solid start, having completed a two-spot package for BBDO/N.Y., as well as jobs for Goodby and JWT/N.Y.