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Saatchi/L.A. Pimps Toyota's Ride

Published on .

Toyota "Car Makeover"
Saatchi & Saatchi/L.A. pays clever homage to MTV's Pimp My Ride and other gearhead reality shows in a new commercial for the Toyota Corolla. Shot by directing duo Joe Public via their new production home -- HSI -- the spot shows a woman who wants her beaten down car overhauled by some hot rod specialists. In the big reality show reveal, however, it turns out they have converted her car into a stock Corolla XRS, a result that leaves her plenty impressed as she squeals at the sight of the factory spoiler, wheels and CD player. As the voiceover says: "Toyota Corolla XRS. You won't even recognize it."
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