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Saatchi's T-Mobile spot triumphs at British Arrows awards

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Saatchi and Saatchi's T-Mobile spot Welcome Back has won the top award at the 2011 British Arrows Awards for advertising and production.

The ad, which features seemingly impromptu song and dance numbers as travelers arrive at an airport, scooped the best television commercial of the year award, and two further gold awards for telecommunications services and best over 90 second TV commercial.

Mother took home the award for Most Successful Agency of the Year, after winning two Gold Awards for IKEA spot Kitchen Party and Match.com's Piano, a Bronze award for PG Tips, and two finalist nominations for Stella Artois 4% Piano and The Post Office spot Danny.

Academy and Smuggler jointly picked up the Panalux Award for Most Successful Production Company of the Year.

The directors of the British Arrows voted for Volkswagen to receive The Chairman's Award for an Outstanding Contribution to the Industry. The award is usually given to an individual, and this is only the second time an advertiser has been selected, Hamlet being the first.

A British Arrows Fellowship, sponsored by The Mill, was awarded to director Ivan Zacharias for an outstanding contribution to the production of commercials. The John Webster Award for best 30 second commercial was won by TBWA/London for its John Smith's Diner ad.

For the rest of the winners, visit the British Arrows site.
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