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Saatchi and T-Mobile Take Top Prize at BTAA

Published on .

Saatchi and Saatchi and T-Mobile's "Life is Sharing" spot took home the top prize for Best Television Commercial of the Year last night at the annual British Television Advertising Awards held at London's Grosvenor House. The spot, directed by Michael Gracey of Partizan, shows a flash mob breaking out into dance in the middle of London's Liverpool Street station and has already won multiple industry awards, including three Cannes Lions.

BBH London also took home the Most Successful Agency of the Year, with seven Golds for Barnardos, Johnnie Walker, and its Robinsons Wimbledon Tennis Sponsorship.

Rattling Stick walked away with its third consecutive prize for Most Successful Production Company of the year, based on its work for Weetabix, Department of Transport, Robinsons and Monster.com.

Agency vets Steve Henry and Axel Chaldecott, founders of Howell Henry Chaldecott Lury also received The Chairman's Award for Outstanding Contribution to the Industry.

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