×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Santa Claus is Coming to Town...Again and Again

Published on .

Coca-Cola -
Coca-Cola - "The Greatest Gift"
Mother/London's global effort for Coca-Cola's Christmas thrust has arrived, bringing with it the theme of recurring holiday magic care of Mr. Kringle himself. Santa meets a young girl in the 1930s and gives her a small bottle of Coke wrapped in a red bow, repeating his visit at key points throughout her life as the years pass. Feature filmmaker Kerry Conran, whose credits include Sky Captain and The World of Tomorrow and is repped by Looking Glass Films in Los Angeles, directs.
In this article:
Most Popular