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Saturn Takes Center Stage with Outlook Theater

By Published on .

Saturn "Outlook Theater"
To show off its newest SUV, Saturn decided to put on a show—literally. With the help of Goodby, Silverstein & Partners and interactive agency Hi-Res! London, the carmaker pulled back the curtain to reveal Outlook Theater, a virtual stage on which the 2007 Saturn Outlook stars in a four-act play titled "Scenes From Family Life." Each skit features Flash-integrated video of actors interacting with the SUV against a constantly shifting backdrop of CG-aided set changes, all in an effort to simulate a seamless and authentic theater experience.
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