Separated at Birth? Google and Bing Look Back on 2011 With Almost Identical Spots

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Two new web films from Google and Bing look back on the year that passed by highlighting the biggest newsmakers and events in 2011, and do so in very similar styles.


The Bing video, produced by level4.tv and directed by Josh Karchmer, animated images from the year's most unforgettable moments, interspersed with shots of searches being typed out into the Bing search bar. "A year of triumphs," yields Adele's best-selling tracks, Katy Perry's five consecutive #1 hits, and The King's Speech oscar wins. "Time for Change" highlights the Arab Spring, and as expected, the Occupy Movement.

Similar themes are found in Google's Zeitgeist web film, directed by L.A.-based Whirled's Scott T. Chan. Funnily enough, shots of the biggest moments of 2011 are also interspersed with search-bar typing action. The St. Louis Cardinals also appear in both videos, along with Kate Middleton, Amy Winehouse and Osama bin Laden.

Perhaps where the two diverge most significantly is in their endings. While Bing's video, with background music provided by Swedish House Mafia's "Save the World," is faintly positive, ending with the words, "What will 2012 have in store?" Google's is decidedly less so and ends with a sense of relief that this year is finally behind us -- and thankful that we came out unscathed.

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