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Sex, Lies and Condom Spots

By Published on .

Lafa 'Ruben, Mike and Anders'
Lafa 'Ruben, Mike and Anders'
A sordid story is told from three points of view in one commercial break in a new trio of spots for Lafa condoms promoting safe sex in Sweden. In "Ă…ngest," directed by Jesper Ericstam (who is repped in the U.S. by Backyard) and Robert Nylund of Stockholm-based production company Social Club, the perception of a love triangle-turned-rectangle evolves with each new spot, until viewers understand the bigger picture—one involving secrets, sex and STDs.
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