Design has been a part of the One Show since 2001, but the One Club
held its first ever One Show Design Awards ceremony on July 12, at New York's Chelsea Art Museum. The decision to spin off design honors reflects the increasing number of entries received from around the world as well as the growing emphasis on good design in the consumer marketplace, One Club CEO Mary Warlick explains. "Package design is often a consumer's first experience of a product," she notes. "By giving design its own special night, we're sending an unmistakable message — good design is good for business."