Friday, among suplexes and splintering podiums, the One Club awarded its Interactive prizes, including top Best in Show honors to Tokyo shop Projector's UNIQLOCK for Japanese clothing manufacturer Uniqlo. Projector, Inc. creative director Koichiro Tanaka explained the work recently to Creativity Online.
Nike took home top client for the second year in a row, winning Gold for the Zoom effort from Wieden + Kennedy, Shanghai and 15 other Pencils with work from the United States, the United Kingdom, Denmark, Spain, Germany, South Korea and Japan.
Four agencies tied for most Pencils, but Crispin Porter + Bogusky prevailed with four total, two Golds for its Domino's "BFD Pizza Builder" and its internal holiday promotion, the "Thanks-o-matic". "Simpsonize Me" and "Whopper Freakout" earned silver pencils. Lean Mean Fighting Machine and Farfar each took three Silver pencils and one Bronze, and AKQA took one Silver and three Bronze.
More Gold winners included Big Spaceship's site for HBO's "Voyeur" project out of BBDO, New York, Colenso BBDO's "Self Destruct" stunt for Deadline Express Couriers, which saw the agency blow up a billboard to emphasize the courier's timeliness, Goodby Silverstein & Partners' "Get The Glass" site for Milk (which won two Golds) and Cadbury "Gorilla," from Fallon, London, which earned a top accolade at the Interactive awards after earning a Bronze pencil in the traditional show on Wednesday.
Jurors said the Grand Prix award was closely contested, with Aatoaa/NuFilms' site for Arcade Fire record Neon Bible also in the running for the top award based on its innovative use of video. The Neon Bible site took home Gold in the single website category.
With occasional interruption from masked wrestlers, jury members presented winning from the middle of a makeshift ring in New York's Nokia Theater. At the close of the festivities a massive man clad in a sumo-style loincloth vanquished all comers.
View all the winners on the One Club's site (PDF link).