Taylor had previously been an art director at Crispin Porter + Bogusky Miami. He joined that agency in February 2001 and worked on some of the agency's high profile campaigns for Burger King – including "Subservient Chicken" and "Wake Up With the King" – as well as the Grand Prix-winning "Lamp" for Ikea. Camp was most recently a creative director at Wieden + Kennedy/Portland where he had worked on business including Electronic Arts, Nike and Miller High Life and had previously worked at Cliff Freeman & Partners on projects like the era-defining Outpost.com campaign before launching his own agency, Camp Arbues.
Both highly decorated creatives, Taylor and Camp "have done work that the whole industry has a lot of respect for," says Silburn. "Having met them, I realize we have a lot of common ground and a desire to do breakthrough work." Taylor and Camp will each assume CD responsibilities on specific accounts at Fallon, starting September 6 and September 12, respectively. The decision to hire dual CDs to replace the outgoing Bruce Bildsten "will allow both of them and me to get more involved in the work," says Silburn.
Taylor calls the move "the opportunity of lifetime -- to take more of visionary leadership role –- with an agency I had immense respect for, with a history of good creative smart work. To get the chance to work in this capacity was something you have to take." (TI)