Volvo "Video Game"
Sitley is perhaps best known for helping to spearhead the landmark and multi-awarded BMW Films campaign, “The Hire,” when he was North American head of production at Fallon/Minneapolis. At Euro, he had overseen such innovative production projects as Volvo’s “Videogame.” The former broadcast ECD has not set plans for his next gig, but is eager to attend to a long overdue film project, and to pursue branded content and marketing initiatives that weren’t fully possible under a traditional agency structure. “I do feel that there’s a huge middle area that no one concretely has gone into,” he says. “It may be fueled by advertising and the reality of interactive worldwide gaming-those two forces aligned with the creation of really good creative content is something that has not been really well addressed yet. It was five years ago that we came up with the BMW Films at Fallon and I think it’s time to move off the dime.”
Industry folks might be wondering if this departure opens the door to a reunion with former BMWFilms creative partner David Lubars, now the CCO at BBDO/N.Y., but Sitley insists not. “I’ve heard nothing but this one since David announced his move to BBDO. We’re very very good friends, but I think the nature of what I want to do is not what any of the big companies might have in place right now.” (AD)