Why not see who's advertising around the advertising coverage while you're at it?
Smart Rankles Haters Everywhere
Published on .
It's amazing to us anyone could have such animosity towards such a cute little car, but evidently there are still opponents to the DaimlerChrysler Smart. The first popular microcar—which is still the smallest, according to BBDO/CLM Paris—has been updated, with new engine options, interiors and suspension. This new-and-improved fourtwo model is so impervious to criticism, says the advertiser, that "those who don't like it don't exist." That includes aliens, goblins, mermaids, zombies and Santa Claus. Sorry kids—but the jolly old fat man and his friends are all stone cold haters. Our favorite is the droll ET, who comments on the smart car he sees in the parking lot while surgeons perform an autopsy on him.