The fun started once the group began production. For the dancing sequence Smith and Foulkes brought in a choreographer and several live performers to model the dances. The directors even got in on the action themselves, demonstrating along with the performers how the characters should move, down to the kick line of rats. "The idea was it wasn't like West Side Story," Foulkes says. "We kind of wanted to keep a bit of crapness for all the dances, like in Blues Brothers, where the crowd would want to join in the dancing, but wedding dancing." Smith and Foulkes flew to New York to assist in the music selection process, going through several dozen voices at Amber before they chose a gritty, streetwise interpretation of the Coke ditty. "We wanted a voice that was like the busker character, you could imagine him singing it, Foulkes says. "We wanted a voice that was a bit more 'Fuck it,' more offhand." And the result? Well, as you'd expect, GTA fans have latched on at YouTube and an Internet remix has already sprung up, swapping the music for 1990's "Can't Beat the Real Thing." If the spot feels like it had Super Bowl written all over it, well, it may have. Foulkes says there was talk of holding onto it until February.