Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Snapple Returns Compliments

Published on .

Snapple "Natalie"
In the company's first campaign since moving its creative account from Deutsch to Cliff Freeman last year, Snapple aims to "return the favor" to loyal fans in a series of spots that began airing yesterday. Featuring voiceovers by Wendy "The Snapple Lady" Kaufman -- who returns here after a long absence -- the commercials show enthusiastic Snapple-drinkers describing their favorite flavors, followed by testimonials from friends and acquaintances, who say complimentary things about their Snapple-loving friends. As Wendy explains, "You said some nice things about us, so, to return the favor, here are some nice things about you."

Shot by director Chris Smith via Independent Media and his new production home, Smuggler, the campaign introduces the tagline, "The best flavors on Earth, made for the best people on Earth."

Most Popular
In this article: