Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Softer Side of Brawny

Published on .

Brawny gets in touch with its romantic side.
The makeover of the Brawny man continues in two new spots that break today from Fallon/New York. In a concept first introduced last month, the commercials feature a roll of Brawny with the old, mustachioed icon -- voiced by Burt Reynolds -- chatting with a roll featuring the new, more sensitive spokesmodel -- voiced by Billy Baldwin. In the latest installments -- directed by Villains' Douglas Avery -- the new Brawny man is moved by the sight of a romantic encounter and is seen meditating in order to get in touch with his "inner self." When the old Brawny guy looks inside, all he sees is a cardboard tube.
Most Popular
In this article: