The Softer Side of Brawny

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Brawny gets in touch with its romantic side.
The makeover of the Brawny man continues in two new spots that break today from Fallon/New York. In a concept first introduced last month, the commercials feature a roll of Brawny with the old, mustachioed icon -- voiced by Burt Reynolds -- chatting with a roll featuring the new, more sensitive spokesmodel -- voiced by Billy Baldwin. In the latest installments -- directed by Villains' Douglas Avery -- the new Brawny man is moved by the sight of a romantic encounter and is seen meditating in order to get in touch with his "inner self." When the old Brawny guy looks inside, all he sees is a cardboard tube.
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