Why not see who's advertising around the advertising coverage while you're at it?
Sony gets touchy-feely with robots
Published on .
Y&R Brand, Singapore and the Sydney Film Company team up with director Josh Baker and the visual effects artists of Fuel International to make robots feel human through technology. Well not exactly, but this spot follows one robot around town as he anxiously stares at the humans having tons of fun with their various Sony gadgets. Finally, the cute girl on the subway shares her earphones with him - which happens all the time in New York, by the way. (If by cute girl we mean drunken homeless guy, and by earphones we mean soggy stench.)