Spike TV Prepares for Take Off

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Likes women, but not women's lit.
Now that Spike TV -- the "First Network for Men" -- has freed its logo from litigation limbo, we at last get to see what kind of men the network is after in three launch spots directed by Hungry Man's David Shane. The Spike man -- it seems -- likes chicks, but not chick lit, as one spot demonstrates by showing a meathead ogling his classmates in a women's literature class. Other spots show a man who hates field hockey, but "loves to score" -- nudge, nudge -- and a guy who hates Shakespeare but has a thing for Juliet.
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