And the winner of Creativity's Best Spot of the Last 20 Years is Apple's "Crazy Ones," the big idea from one of the biggest brands of our time. It was determined through the votes of AdCritic subscribers in our 20th Anniversary spot gallery, where we collected the best spots of the era for your scrutiny and comments. Among the feedback for "Crazy Ones" were remarks like, "This is what made me want to go into advertising" and "Arguably the best advertising writing ever. The product is what's inside all of us." The celebration of people who "think different" obviously resonates with the creative community.
While "Crazy Ones" led with the highest score (85) and the most votes, the rest of the list reads like its own shortlist hall of fame. VW's "Squares and Fox Sports' international campaign tied for second in total rate-the-ad scores, while Guinness' "Surfer," CMPB's "Aaron Burr," and Playstation "Double Life" followed Apple in garnering the most votes. Thanks to all those who participated.