"No Spot" Showcases Films by Ad Folks

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Vito Rocco's Goodbye, Cruel World
The ad crowd went Hollywood Tuesday night, as Creativity's first No Spot Short Film Festival screened a diverse program of shorts, all created by members of the ad industry, at the Regal Cinemas in Manhattan's Union Square. Kicking off the evening was the world premiere of The Wake-Up Caller, a funny, politically-charged short, set in a Texas chain hotel, from Hungry Man's Bryan Buckley. "I've spent the last seven months living in hotels," Buckley said of the inspiration for the film over pre-screening cocktails.

The festival's 14 finalists, which were all screened at the event, included a thriller, dramas and several comedies from ad professionals in the U.K., the U.S., Argentina and Australia. The evening's Grand Prize and the prize for best direction went to Partizan/London's Vito Rocco, whose Goodbye, Cruel World tells the darkly funny and touching story of a young boy who carries on a friendship with an elderly neighbor even after the neighbor dies. The First Runner-Up was The Mood, by Fredrik Bond, about a man whose boorish boss (played by Bond's producer, MJZ's David Zander) starts a chain reaction of bad karma. The screenwriting prize went to former TBWA/Chiat/Day/L.A. creative Erik Moe for Young Artie Feldman, about a fifteen-year-old agent for fast food employees, and best editing went to Sir Jonathan Griffith for his work on Johan Kramer's The Invention of the Flipper, a whimsical demonstration of film-aging techniques. All the winners and finalists can be viewed at AdCritic.com. -Melanie Shortman

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