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Sprint's Ballad of Business

Published on .



Sprint presents a musical tribute to business.
Publicis & Hal Riney and client Sprint pulled out all the stops to launch the telecom's new business-to-business campaign, which is built around the musical tagline "Business is Beautiful."

The campaign's anthem commercial, which broke on Thursday, features a 12-piece band singing the praises of business while office workers contribute verses and shake their groove things. The extravaganza was directed by Brian Beletic of Smuggler.

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