Of continued interest is the beverage's link to ABC's alternate reality game The Lost Experience. Early commercials from the shadowy Hanso Foundation contained messages that they were sponsored by Sprite, while later iterations directed users to the subLYMONal site. At Lost-specific times, the Hanso Corporation site's digital clock would flash "OB:EY" and link to the subLYMONal site. SubLYMONal, created by AKQA, requires users to pick up flashed code words in order to access different features. The television spots, which flash a "DVR ready" tag at the beginning, have several hidden frames with codes for the site, such as a golden frog with "code: tongue" written on it. Entered into the website, that code takes users to a text-to-speech window where a lemon-headed figure acts out the letters. At this point only two codes appear Lost-related (as well as a clue in the site's source code). Coca-Cola refuses to comment on any connection between the Lost Experience and the new site, despite numerous links both overt and hidden. The remainder of features at subLYMONal include links to the spots on YouTube, a downloadable screensaver, streaming audio by hip hop artists Talib Kweli and Farnsworth Bentley, a mini game and a LYMONics glossary.