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Starburst continues its quirky advertising with a new tagline, "Blame the Juicy Goodness," in a new spot from TBWA/Chiat/Day/N.Y. and director Matt Aselton of Epoch Films. The first spot to feature the new tag features a gullible Starburst afficionado who runs into someone he recognizes as "Ernie the klepto," a Steve Buscemi doppelganger who is also a pathological liar. Though you can probably discern what happens next, the action proves that persuasion is all about the delivery.