The New Zealand-based production company, with presence in London, Chicago, Shanghai and newly opened offices in Los Angeles and New York, says the move is part of the company's new global strategy.
"The business plan is an amalgam of the model that Sweet Shop began as it exported talent from Auckland," says managing director Paul Prince . "[It] created a strong global brand, now supported with a partner who's demonstrated equally as strong tactical and strategic past successes." Dickstein adds "Just today, we were awarded a job by a London ad agency, representing a Dubai client, being shot by a U.S.-based director, produced out of Shanghai with post being done in Sydney. We are not going to give away our 'secret sauce' on global production efficiencies, but suffice it to say, we were low bid and offered the best creative solution."
Dickstein joins The Sweet Shop as equal partner in the global business with original shareholders Paul Prince, Melanie Bridge, and Sharlene George. The company also named Susan Rued Anderson head of the L.A. office as North American executive producer, and signed directors David Gaddie and Bruce St.Clair.