"It's about marrying high art and advertising," says Marcucci, who had known Bergmann from her experience in the industry and who met Figgis through a work colleague. "We want to create anything from sculptures, light installations, brand specific events, anything that encourages people to get involved and interact with it. There's so much public art in society right now, if advertisers get on board it could be a really exciting thing for people. I feel like it's the next version of internet virals; it's the next step for captivating people."
At Direkt:Art, Figgis, best known for directing cult hit Leaving Las Vegas and Timecode, will act as creative director and curator on all projects and will be available to direct as well. His past advertising efforts include The Four Dreams of Miss X, a campaign for Agent Provocateur starring Kate Moss, for which he directed film, shot photographs and produced a book and DVD—the sort of wide-reaching creative project the new company hopes to work on.
Figgis will also be tapping his industry connections, as well as Stink's own pool of directors to find talents appropriate for each job. As for current assignments, Marcucci says the company is "up and cranking away," working with a well-known artist on a full-scale installation that will travel the globe and collaborating with clients on other undisclosed projects.
At the end of last year, Stink made other expansion news with the launch of U.S. outpost Skunk, fronted by former Furlined EP Matt Factor.