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Strangely Humanized Investment

Published on .

PriceWaterhouseCoopers - 'Boat'
PriceWaterhouseCoopers - 'Boat'
PriceWaterhouseCoopers - 'Birds'
PriceWaterhouseCoopers - 'Birds'
No, it's not just numbers swirling around in the heads of those accountants and consultants. At least those employed by PriceWaterhouseCoopers. So goes this new campaign, created in-house and directed by Jeffrey Plansker of Supply&Demand. Each spot features a serene, one-shot scene—canaries on a telephone wire, boiling eggs, the prow of a boat at sea, fish flopping around in a sink. Accompanying each vignette, however, is the VO of a PWC employee, talking about the job and how it somehow fits into the bigger scheme of the world. In the end, the seemingly random pairings of voice and visual take on a parallel stride, bringing emotional shape and focus to words that, in this category, might typically fall on deaf ears.
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