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"Subservient Chicken" Wins North American Viral Award

Published on .

The North American wing of the London-based Viral Awards convened last night in New York to showcase the winners that were named last month in London -- and to present the award for "Most Infectious North American Viral Campaign," as judged by a 19-member jury that -- disclosure -- included AdCritic editor Jim Hanas. At the event, which was presented by New York edit house The Now Corporation, Burger King's "Subservient Chicken" effort from Crispin Porter + Bogusky walked away with the North American Gold, followed by MTV's "Instructoart" campaign and Napster work from Venables, Bell & Partners, which took home Silver and Bronze awards, respectively.
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