MORE SUPER BOWL SPOTS: Bubblicious and Branson

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Bubblicious "Spotlight"
Here's a few more Super Bowl spots to tide you over until Sunday. Late entry Bubblicious Bubble Gum will field a commercial from JWT/N.Y. -- directed by Partizan team Josh & Xander -- featuring basketball star Lebron James, who uses the gum to face the pressure and deflate the hype.

Volvo, meanwhile, will kick off an online contest -- in which the prize is a trip into space with Virgin Galactic -- with a spot from Euro RSCG/N.Y. starring Virgin honcho Richard Branson. Selby of London's Brave Film Company directs. To view more breaking spots during and after the game, subscribers can log in to AdCritic's Super Bowl coverage.

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