Survey: Cost of Shooting Rose in 2001

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According to the American Association of Advertising Agencies' 2001 Television Production Cost Survey, due to be released on Monday, the average cost of shooting a 30-second spot rose 8 percent to $358,000 in 2001, reversing a downward trend. Last year's survey revealed that the cost of shooting actually fell from 1999 to 2000, in part due to the SAG/AFTRA strike, which sent many commercials shoots overseas.

The study found that costs increased in most stages of the production process in 2001. The average director's fee for a :30 rose 10% to $23,000. Editing costs rose seven percent to $45,000, while average talent costs rose 14 percent to $16,000. On the other hand, the average production company mark-up fell one point to 25 percent, even as production houses' net costs rose four percent to $228,000.

The annual survey includes data from 20 agency offices and branches. This year, the sample included 1,725 national commercials, 1,189 of which were 30-second spots.

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