Sweden: From Meatballs to Golden Eggs

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Creativity traveled to Sweden earlier this month to attend the country's Guldägget, or "Golden Egg" advertising festival, meet with the vibrant creative community and soak up the local culture. As part of the week's festivities, editor Teressa Iezzi made a "state of creativity" presentation to members of the industry and helped to kick off the Guldägget gala as an awards presenter.

Read more about the awards in our Worldview: Sweden blog.
Ahhhh, Sweden
Ahhhh, Sweden
Creativity editor Teressa Iezzi speaks at the Guldagget festival
Creativity editor Teressa Iezzi speaks at the Guldagget festival
Farfar's web director Per Hansson (left) and CD Jon Dranger
Farfar's web director Per Hansson (left) and CD Jon Dranger
Founding Farfar
Founding Farfar
ACNE's web guru Max Ahlborn and producer Richard Bjorlin
ACNE's web guru Max Ahlborn and producer Richard Bjorlin
The latest in Swedish footwear, courtesy of ACNE
The latest in Swedish footwear, courtesy of ACNE


Akestam Holst's interactive CD Paul Collins gives a tour
Akestam Holst's interactive CD Paul Collins gives a tour
Lowe Brindfors creative chief Hakan Engler and friend
Lowe Brindfors creative chief Hakan Engler and friend
The finest of Scandinavian design
The finest of Scandinavian design
Forsman and Bodenfors' Johan Olivero-Reinius (left) and Jacob Nelson
Forsman and Bodenfors' Johan Olivero-Reinius (left) and Jacob Nelson
Entering North Kingdom, with co-founder Roger Stighäll
Genuine Swedish meatballs, with a side of lingonberries
Genuine Swedish meatballs, with a side of lingonberries
From left: B-Reel's Petter Westlund, Pelle Nilsson and Anders Wahlquist
From left: B-Reel's Petter Westlund, Pelle Nilsson and Anders Wahlquist
Camp David director Sebastian Reed and head of sales Bella Andersson
Camp David director Sebastian Reed and head of sales Bella Andersson
Social Club's head of sales Anna Sundbom
Social Club's head of sales Anna Sundbom
The big winners at the Guldägget Festival: DDB Stockholm's web director Klas Jonsson (left) and CEO Niclas Melin
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