SXSW: Brands and Startups to Watch, BBH's Controversial Move and More

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If you couldn't make it out to Austin for South by Southwest this year, here's a roundup of what has been going on (so far) at what can best be described as spring break for the tech world.

As always, startups are all the rage, and while last year, "group messaging" was anointed the hottest category, this year, it's all about "social discovery." From the well-hyped to the not-known, here's a rundown of apps that will make waves.

More and more brand marketers are making their way to Austin, and they have become part of the festival's fabric. But why are they there? Here's what the top brands, from Amex to Coke, are doing this year.

And BBH Labs has undoubtedly spotted a good opportunity among the hordes of Internet-less techies attending SXSW. The agency launched "Homeless Hotspots," which turns the homeless into 4G hotspots for a donation. The agency calls it the modernization of street news -- while some are saying it dehumanizes individuals.

After attending the conference four times, serial tech entrepreneur Taylor McKnight fell so in love with Austin that he decided to move there. He tells you how to get the most of out the experience.

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