Or go a little more niche and check out this selection of interesting happenings, points of interest and curated updates from industry attendees.
It wasn't a good sign when the Leo Burnett/Arc Worldwide festival goers caught this video of the mass exodus from the SXSW keynote with Twitter's Evan Williams, moderated by Harvard Business Review's Umair Haque, which many attendees deemed a veritable snoozer.
Nevertheless, the company managed to make a pretty significant announcement about @anywhere, a new set of frameworks that will allow for further integration of Twitter feeds on other websites. Twitter users will be able to post and comment on tweets displayed on these sites without having to go to Twitter.com. Among the first adopters of the service will be Amazon.com, Yahoo, The New York Times, The Huffington Post and your truly's sibling pub Advertising Age.
Albion On the Ground
Integrated ad agency Albion London dispatched some of its crew to collect the meatiest need-to-know info from SXSW. Check out the vid recaps on cooperitition and brain computer interfaces, and see more panel wrap-ups on Albion's Vimeo site.
Will iPad Open Doors?
Poynter's Steve Meyers reviews the SxSWi panel iPad: New Opportunities for Content Creators.
Watch the SXSWers interact at this real time visualizer of Austin hookups.
Updates from the TBWA contingent, and their Austin stats—panels attended, drinks consumed. . .
As a nice counterpoint to the incessant (and, really, unnecessary – are we 5, people??) stories on "how not to" or "how to" do SXSW, check out this kick-off post from Josh Rose, EVP, digital creative director at Deutsch. Rose will be posting from the event to his blog, and he is NOT on a mission to be excited. He actually wants to learn something. Follow his experience and maybe you will too.
Put faces to the names of the Tweeters from the U.K.'s Made By Many. The London digital group has refashioned its site into a personality-driven SXSW tweet aggregator with illustrations of its contingent spouting tweets in real time.
Door Number 3
From Austin, so they know Austin. Updates from their home turf beginning Monday.
The team from GSD&M Idea City will carry your unborn SXSW.