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The Talented Mr. James

By Published on .

Nike 'New Shoes'
Nike 'New Shoes'
LeBron James shows that Peyton Manning isn't the only athlete with some comedic timing (see MasterCard's "Professional Fans") in a new campaign for Nike from Wieden + Kennedy/Portland and directed by Epoch's Stacy Wall. The 20-year-old baller plays four members of the LeBron family—Wise, All Business, Athlete and Kid—meant to represent the facets of the LeBron brand. The men interact around the house, at the dinner table, and in an impromptu celebratory dance party thanks to some VFX assistance from Ring of Fire.
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