TANGLED WEB: A round-up of what's online and on our minds
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"To know thyself" is the mantra for this artsy Levi's 501 online initiative dubbed "Stay True." Created by Ogilvy Interactive Singapore, the site offers users a blank canvas that can be filled just by submitting name, date of birth and favorite colors. An algorithm smatters abstract art across the page that would make Jackson Pollock proud. Answer a continuing series of questions (everything from "favorite philosophy" to what you would do in your final hour of life) and the canvas gets saturated further with text, photos and graphics, with the final product being an unique artistic rendering of who you are as a person. After all, it beats someone telling you to your face.
Z-boys and X-Games fans looking for another rush can thank Panasonic for a new site that seeks to unite the action sport community. The "Share the Air" destination, designed by Renegade, not only features photoblogs and video from world-class skateboarders Mike Carroll and Eric Koston, and Andy Jenkins, but an in-depth, content-filled section on current phenom Ryan Sheckler. Fans can also enter a UGC contest, judged by filmographers from Girl and Chocolate skate teams, that seeks 24-second action sports films. Two grand prize winners will win Panasonic hi-def camcorder packages, with the winning videos possibly getting broadcasted as Panasonic TV commercials. Is it just us, or does anyone else have a hankering to watch Gleaming the Cube again?