- Not content to rest on its laurels for the Philips "Shave Everywhere" initiative, Tribal DDB is expanding on the acclaimed effort with an all-new, web-exclusive documentary on the brand's site coined "How the Bodygroom Saved the Beach." A robed narrator guides us through interviews with legendary body groomers like "Follicle" Phil Fontana, who recalls a time when there were no Internets and such around. Amusing and somewhat unfiltered at the same time, the lengthy video effort makes this "pube-busting" campaign one shave better.
- With comedic actor/writer/director Christopher Guest in the director's chair, Intel is reaching out to the IT populous with two new web films/music videos on the campaign's official site and YouTube. The spoof, executed by McCann Erickson and MRM Worldwide, is actually a promotion of the new version of Intel's VPro. The vids shine the spotlight on Dan Finnerty, head of a "famous" cover Band known as the Dan Band, as well as rocker Rob Giles with original lyrics written by CJ Vanston. Spouting jokes that would make Jimmy Fallon's IT guy character from Saturday Night Live chuckle, Intel is hoping the web films (no paid media involved) will help the technological outfit virally strike a chord with IT pros. At least it beats answering the phones and being condescending all day.
- Appealing to both the Maxim readership and forlorn chaps the world over, Heavy.com has launched the second season of its virally-themed "Massive Mating Game." Guys (or gals) can watch viral videos, directed by celebrity photog Kareem Black, of four fetching ladies, then join MyHeavy and befriend the group of gals. Fans can then enter to win an all-expenses paid trip to NYC where they'll escort the ladies to a Heavy-promoted VIP bash. Ranging from college grads to New Orleans-raised beauties, the exotic foursome would make for great dates and perhaps a nice anecdote to share with buddies back home.
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