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TBS' "Very Funny" New Campaign

Published on .



It's not funny until TBS says it is.
Former Saatchi & Saatchi/London creative stars Howard Willmott and Duncan Marshall -- who joined Publicis/N.Y. last year -- and Hungry Man director Jim Jenkins have teamed up for a truly funny brand campaign for TBS. Built around the tagline "Very Funny," the campaign's premise is that the network is the final word when it comes humor. In it, we see a futuristic TBS command center that customers call when they need help determining if certain everyday situations are funny. A suspect being questioned by police wants a ruling on one of his ink-stained interrogators; a factory worker wants to know if it's okay to laugh at her boss's misbuttoned shirt; while an office worker needs help judging the funniness of an awkward situation. But determining funny is not an easy matter, we find out, as we watch TBS' experts enter the relevant facts into a database before rendering their verdicts.
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