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To Tech or Not to Tech: Creatives Roundtable 2009

Published on . 3

Credit: Chris Cassidy
For our yearly Top Creatives Report, Creativity assembled more than a dozen of advertising's finest at the Soho House in N.Y. to discuss the finer points of the job and the business. Curation, catching up with technology, hiring and what NOT to do at awards shows were among the many subjects tossed around during the sometimes heated, often laughter-filled session. Make sure to check back in over the next few days for more clips.

Participants: Tom Ajello, founding partner, Poke, N.Y.; Jerome Austria, CD, W+K, N.Y.; Conor Brady, CCO, Organic; Susan Credle, ECD, BBDO/N.Y.; Mark Figliulo, CCO, TBWA/Chiat/Day, N.Y.; Terry Finley, GCD, Ogilvy & Mather N.Y.; Adam Glickman, Creative Partner, BBH Labs; Gerry Graf, CCO, Saatchi/N.Y..; Kris Kiger, Senior VP, managing director, visual design, R/GA; Tim Roper, CD, Crispin, Porter + Bogusky; Ted Royer, ECD, Droga5; Mark Waites, CD/founding partner, Mother London; Tom Webster, CD/partner, Mother Experience N.Y.

The qualities--and stunts--that add up to a great new hire.
How people are becoming their own brands and the role of curation in digital culture.
What role does experimentation play in the current creative climate?

The lifespan of a CMO and its affects on long-term creative vision.

Things are starting to get interesting.

Which comes first, tech, or the idea?

Think you know what your job's all about? Think again. . .

Just in time for the close of awards season--how NOT to annoy a jury.

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