Hasbro (UK) - "Mr. Patate VA"
Making a toy spot that embodies such unadulterated goofiness and also appeals to adult sensibilities sits pretty damned high on the degree of difficulty scale. The folks behind this one should get something extra in their stockings this Christmas (on the other hand, those Adcritic commentators who felt compelled to make lame French jokes alongside or instead of actual opinion on this ad—extra Brussels Sprouts for you).
A great track and an inspired performance make this one of the quietly excellent spots of the year.
Combos Man Mom "Fever"
The gruff "Love Ya!" the man mom shouts at her feverish man-son at the end of this jarringly twisted spot is truly a marketing highlight of 06.
Xbox 360 Gears of War: "Mad World"
Not even Glazer's cool exploding apartment block could match the visual impact of this insanely gorgeous little number.
Career Builder Monk-email
As a primate enthusiast, I'm conflicted about the recruitment of our chimpy brethren as foot soliders in the brand wars. It's really wrong. But they sure do make a great email.
Adicolor - "Pink"
Charlie White's beautiful, discomfiting contribution to the excellent adicolor series means you'll never look at branded content (or plush toys) the same way again.
Coca Cola - "Microfans" Lux - "Balloon"
It was hard to pick just one of Santo's playful spots, so I didn't.
American Express - "Wes Anderson"
I guess if you really like Wes Anderson this spot will really work for you. I do. And it does.
Hockey Canada - "Hand"
Here, let me check if this still makes me weep openly.... Yep.
Starburst - "Ernie"
Again, a somewhat arbitrary choice in that any of the Starburst/Skittles work from TBWA/NY could fit here. But that damn rabbit and the beard already get too much glory, so here's to slick-fingered Ernie.
Sultan's Elephant Feeling like a sour old vessel of cynicism? Watch this.
Adidas "Be the Ball" Yee Haw!
Amnesty International "It\'s not happening here. But it is happening now."
Forget the Lonely tart's fakery. The real deal among DIY YouTube storytellers was this old fella who reminded countless people they had grandparents and suggested what a powerful tool the interweb could be for old folks (if they could just learn how to turn it on).