South African director Thabo Marera, who was represented out of Velocity Films for ten years, died tragically this weekend during a car accident in Johannesburg.
"We have lost a very special son and a dear friend in the prime of his life and no words can describe the sadness we are feeling at this time," announced the team at Velocity. "Our compassion and thoughts go out to his family, friends and colleagues."
Marera's body of work includes spots for Lotto, MTN, Standard Bank and Guinness. He initially had aspirations to be in actor, having studied dramatic arts in college. Under the mentorship of Velocity director Keith Rose, he eventually moved into directing and earned a full scholarship to study film in Portland, Oregon.
According to Velocity, Marera was the most awarded black commercials director in South Africa. He was a finalist in the Clios and D&AD, for his work on Harley Davidson "Arrive Alive." He also shot a spot for IEC out of TBWA Hunt Lascaris, which earned eight of South Africa's Loerie awards.