Crispin Porter + Bogusky has announced Tiffany Rolfe and Jason Gaboriau have been appointed co-ECDs of the agency's newly burgeoning L.A. office.
Rolfe is currently group creative director at CP+B in Boulder steering Old Navy and contributing to a range of other business. Gaboriau was co-founder and CCO of New York agency Amalgamated. He announced he was leaving the shop in the fall, and that Eric Silver, ex CCO of DDB New York and ECD of BBDO New York, would replace him and take a majority stake in the company.
Rolfe and Gaboriau will move to the L.A. office in April and Rolfe says the agency will likely move into a new space by summer.
CP+B first expanded from its Miami base with an L.A. arm in 2001, with Sally Hogshead acting as creative director. In 2003, CP+B creative Tim Roper took over from Hogshead but returned to Miami a year later when the agency closed the outpost as a creative hub. The office has operated in the interim as a base of production operations.
The recent creative appointments mark another phase of growth for the branch. Says Rolfe, the agency's Boulder office is overflowing and there was an opportunity to think about another space.
"We wanted to make sure we were attracting the best talent," says CP+B CEO Andrew Keller. "We have a lot of interest from talent and we'd always speak to people who are interested in working in L.A."
L.A. will serve Old Navy, Microsoft and Bolthouse Farms, for which CP+B recently created the high profile carrot rebranding campaign.
Some Boulder staff will be relocating, but the new ECDs will also be looking for additional talent across disciplines. Rolfe has hired a handful of new creatives including creative director Robin Fitzgerald, who comes from TBWAChiatDay L.A.
Rolfe says the aim is to push CP+B's existing integrated creative team model further, potentially bringing TV post production into the process. "We're setting it up so that everyone is sitting together and we're also doing more in-house," says Rolfe.
"We want to experiment and take on projects we might not have had the chance to do in other cities," says Rolfe. On that score, Keller also hinted at the L.A. office as a base for potential entertainment/music initiatives.