Earlier this afternoon, the Advertising Women of New York (AWNY) announced the "winners" of the Good, Bad & Ugly Awards, which each year praise advertising that demonstrates "a forward thinking approach to marketing to women" and singles out ads deemed "insulting or bad." Topping the latter list, and earning Grand Ugly awards, were spots for Brandt Home Appliances and clothing retailer Today's Man. The darkly comic Brandt campaign, from French agency CLM/BBDO, Issy les Moulineaux, shows people who secretly sabotage their appliances so they can replace them with Brandts. The spots' unflinching iciness earned a Gold Lion at Cannes last year, but was not deemed funny by AWNY, which singled out a spot in which a woman destroys her washer with a skateboard, provoking her husband to angrily blame the accident on their son. Today's Man was "honored" for a regional spot in which a European supermodel rolls around in bed and tells her man that the retailer's sales are "huge, like you." The Grand Ugly for print went to NBC for an ad billing its summer season as "Hot, Young & Desirable," illustrated with -- what else? -- a babe.
On the positive side, AWNY awarded "They Get It" awards to Ogilvy & Mather/Chicago -- for its "Red Dot" campaign for Kotex -- and to CosmoGirl magazine. The Grand Good awards for both television and print went to MasterCard, which, suspiciously enough, was also the event's largest sponsor.