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Tony Granger wraps up his On Creativity stint

Published on .

In the fourth and final episode of his On Creativity series, Saatchi & Saatchi, New York chief creative officer Tony Granger discusses some of the creative and organizational changes at the agency over the past year. He wraps up his interview outlining how the agency has tackled media neutral ideas and emerging media after achieving print success, has made digital a larger part of the overall creative department and why TV advertising is far from dead.
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