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More "Touching" Spots for Nintendo

Published on .



Nintendo "Dust"
After breaking a series of breathy teasers last month, Leo Burnett has rolled out the official television campaign for the Nintendo DS handheld, which launches on Sunday.

In three spots directed by Anonymous Content's Malcolm Venville, we see people communicating with touch -- highlighting the touch-screen feature of the new console. In one spot, gamers in a restaurant communicate by writing messages in their food. In another, a kid commands a van to move by etching the word "Go" on one of its windows. In a third, a guy writes in his own breath on a shop window -- and the window writes back.

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