In three spots directed by Anonymous Content's Malcolm Venville, we see people communicating with touch -- highlighting the touch-screen feature of the new console. In one spot, gamers in a restaurant communicate by writing messages in their food. In another, a kid commands a van to move by etching the word "Go" on one of its windows. In a third, a guy writes in his own breath on a shop window -- and the window writes back.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more