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Toyota gets edgy with Saatchi Sydney

Published on .

Toyota "Knives"
Caught in a storm you'd only see in a nightmare, the protagonist of Toyota's "Knives" finds himself dodging falling cutlery in this spot from Saatchi & Saatchi/Sydney and directed by Steve Rogers, who is repped by Revolver Films in Australia and Biscuit Filmworks in the U.S. Designed to showcase the agility of the Camry, usually considered a conservative and reliable car, the fast-paced ad has a twist ending that issues the challenge, "Test your reflexes." (MS)
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