Toyota's Wild Ride

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Toyota "Teaser"
The problem with so many cinema spots is that they aren't actually made to be shown on the big screen. There are exceptions, but a trip to the movies usually involves watching a handful of television commercials writ large.

Not so for Saatchi & Saatchi/L.A.'s new teaser for the Toyota Tacoma, which employs a first-person point of view to put viewers behind the wheel as the truck, which we never see, grinds through a variety of terrains. The spot was directed -- with the big screen in mind -- by car shooter and veteran race driver Jeff Zwart.

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