Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Toyota Visits "The Tailgate Zone" on ESPN

Published on .

ESPN/Toyota "Friend of the Devil"
Toyota follows in the footsteps of Miller Brewing and Sears as the sponsor of the latest series of "ESPN Shorts" -- serialized short films that run during signature ESPN programs like Sportscenter.

Toyota's series of three spots -- which was created by New York agency The Concept Farm and directed by Crossroads Films' Marcus McCollum -- subtly touts the Tacoma pickup with stories of fans that find themselves in the mysterious "Tailgate Zone." As in the Twilight Zone, these fans' deepest desires often have unintended consequences, as when one fanatic discovers that he has permanently painted himself green, or when another finds himself in a deal with the devil.

Most Popular
In this article: