"I've always known I'd move to a larger company at some point, and after careful consideration I really felt this is a place where I could fit in well and make a nice impact," adds Bouvet, who will be reunited with former Partizan colleague Maya Brewster, who joined @radical as EP in 2005, and with Jon Kamen and Frank Scherma, for whom he line produced in his pre-Traktor days. "I've known Jim for over ten years, Maya also has known him for over seven, which made it an easy decision," Scherma says. "The timing happens to be right for all of us now. Jim's a problem solver, a talent manager, a production guy and a team player. He's worked with the best agencies around the world and has developed relationships based on all of the above, as well as on his integrity. We're thrilled to have him come on board."
As for Bouvet's new role, "I'm going to head up a new multi-interactive-web-pay-per-commercial-blog division," he says. "Just kidding. Really, I'm going to EP. I'm going to work, along with the other execs, on getting the directors jobs, to make the best possible spots for the agencies that hire us, no matter what the format is that we work in. And I'm going to have a lot of fun. It's pretty simple."
Traktor, admittedly, feels the loss. "For close to a decade Jim has been in charge of bribing Ron at Bay Shore Bowling to stay open for us past midnight," says the team. "And on particularly exciting nights they have let us turn the volume up really loud. During these years Jim has also been our executive producer, wearing as many hats as need be to make us sound and look like we knew what we were doing. We will miss juggling Jim around the office as he moves to New York, but through the power of the internet we will send him e-mails." To fill the hole that Bouvet leaves, "Our food & beverage manager Richard will look after Jim's legacy, sharing the executive duties with the relevant counterparts at Partizan around the globe," Traktor says. "It will be the same, but different. Like girls."