Tutssel says he was impressed by Crippen's work at TBWA/Chiat/Day/San Francisco -- in particular, a Levi's spot called "Badger" -- when he served on the film jury at last year's International Advertising Festival in Cannes. "I just thought it was a great spot, very new and fresh," he says. "And I was a big fan of the Miller Lite campaign." Tutssel, formerly co-executive creative director at Burnett's hot London office, started in Chicago at the beginning of the year with the mission of "pushing the creative bar" at the agency.
"We're looking for people who want to make breakthrough advertising, who want to make brands," he says. "What I think is great is that we're attracting the very best talent to Leo Burnett."